Home / Knowledge / News / Cotton / Several Australian brands switch to Better Cotton

Several Australian brands switch to Better Cotton

23
May '19
Levi Strauss & Co. vice president – sustainability, Michael Kobori ; Pic: Cotton Australia
Levi Strauss & Co. vice president – sustainability, Michael Kobori ; Pic: Cotton Australia
Several Australian brands have switched to sustainable cotton sourcing and are keen to learn about where their raw materials are grown, said Michael Kobori from Levi Strauss & Co at a Better Cotton Initiative (BCI) Forum. Over 100 brands, retailers, NGOs, cotton scientists and farmers came together to learn about Australia’s sustainable cotton industry.

“Australia plays a crucial role in sustainable cotton globally. It’s great to see Australian cotton tackling important issues on the farm such as climate change, water use efficiency, pesticides and biodiversity. I’m encouraged by the Australian brands who are supporting BCI, it would be great to see more brands cotton on to the idea,” said Kobori who is involved with BCI, a sustainability initiative improving cotton production practices in 21 countries including Australia.

Kobori has led sustainability at Levi Strauss & Co. since 2001. Under his tenure, the company has been a pioneer, reducing the environmental impact of its products through its Levi’s Waste<Less and Water<Less collections, Dockers WellThread collection, Care for Our Planet programme, and leadership on the Better Cotton Initiative.

The forum also heard from leading Australian cotton scientists about the work that underpins the Better Cotton principles around climate change, soil health, water and biodiversity, Cotton Australia’s Cotton to Market programme manager Brooke Summers said.

“The Australian cotton industry invests over $20 million a year in research and development, with a large proportion of that focused on sustainability. Science and innovation have underpinned the cotton industry’s environmental achievements which include being the most land-use efficient cotton industry in the world,” Brooke said.

With the drought set to worsen in NSW and Queensland, the forum also heard from a panel of cotton farmers who despite current conditions have all reached full certification in the Better Cotton standard.

“There’s no doubt the drought will impact on the amount of Better Cotton available from Australia next season, especially if we don’t get winter rains.  We’re currently predicting a crop of less than 20 per cent normal production, and yet we are at record levels of participation in our sustainability standard with over 80% of our farmers involved,” Brooke said.

The impressive turn out of brands representing more than 20 companies at the forum is a great sign that sustainability is becoming more a part of the way business is done here in Australia.

“More and more brands have visited our farms and are recognising that Australian cotton is grown with some of the highest sustainability standards in the world. When brands join the Better Cotton Initiative they send a strong signal to our farmers that sustainable cotton is what they want and this in turn drives participation at farm level,” Brooke concluded. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

USDA projects 2019-20 cotton stocks lowest in 8 years

Textiles | On 19th Jun 2019

USDA projects 2019-20 cotton stocks lowest in 8 years

The world cotton ending stocks for 2019-20 are projected at 77.3...

Budget allocation for Bangla RMG sector not enough: BGMEA

Textiles | On 19th Jun 2019

Budget allocation for Bangla RMG sector not enough: BGMEA

The readymade garments (RMG) industry in Bangladesh received the...

India-Kyrgyzstan 5-yr road map to raise trade: Modi

Textiles | On 19th Jun 2019

India-Kyrgyzstan 5-yr road map to raise trade: Modi

India and Kyrgyzstan have prepared a five-year road map to raise...

Interviews View All

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Evelyne Cholet, UCMTF

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search