Brits embrace denim for all occasions: Survey

24 Feb '24

2 min read

Pic: Adobe Stock

Insights

Denim is increasingly the go-to choice for British people for almost any occasion, from weddings to work, with 1 in 10 wearing it to nuptials.
The trend towards casual wear is highlighted, as 71 per cent prefer jeans for formal events.
Nearly half of participants embrace denim in professional settings, with debates over its office suitability.

Denim has become the attire of choice for virtually any event in Britain, including weddings where 1 in 10 Brits have confessed to wearing it, revealing a significant shift in fashion norms, according to a recent survey by Tu Clothing. The survey highlights a growing trend towards casualisation in dress codes across various social settings, from parties and clubbing to professional environments and even sports activities.

The findings indicate that traditional attire such as suits and heels are increasingly being sidelined, with 28 per cent of respondents admitting they haven't worn a suit in the past five years, and 27 per cent only opting for heels a few times annually. This blend of casual and formal wear sees jeans and trainers becoming the go-to choice for formal events for over two-thirds (71 per cent) of those surveyed, particularly among the younger demographic. A notable 35 per cent of under 30s claim to wear denim 'all the time' to events, contrasting sharply with just 14 per cent of those over 60, as per the survey.

The workplace presents a divided stance on denim, with nearly half (45 per cent) of all participants wearing it to work. However, attitudes vary by age group, with 39 per cent of those aged 30-44 and 33 per cent of 18-29-year-olds embracing denim in professional settings. The acceptance of denim at work also comes with its nuances; nearly a third (30 per cent) believe only certain types of denim are suitable for the office, including a small fraction who find ripped jeans acceptable (8 per cent) and those who have worn denim to job interviews (13 per cent).

The survey also ranked the top occasions where Brits have donned denim, with parties (80 per cent), clubbing (54 per cent), and office settings (45 per cent) leading the list. Surprisingly, more unconventional choices included wearing denim at the races (18 per cent), during sports (15 per cent), to job interviews (13 per cent), weddings (10 per cent), and even funerals (9 per cent).

Fibre2Fashion News Desk (DP)

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