News Flash

Red Cotton Denim launches on Kickstarter

16 Jul '20

2 min read

Pic: Red Cotton Denim

Red Cotton Denim, an all-American clothing-tech company reshaping the clothing industry with a custom-made jeans model, has launched on Kickstarter. Red Cotton Denim currently offers ready made jeans along with custom fitting jeans to a select number of customers and now with this launch it plans to develop the technology to offer custom jeans to everyone.

This will allow Red Cotton Denim to become the first company to create truly online customised jeans by recreating century-old tailoring and modernising how jeans are designed.

“Red Cotton Denim is building a technology that creates a personalised, user-friendly online shopping experience for custom-fit jeans,” Camillo Love, founder of Red Cotton Denim, said in a press release. “The fashion industry mass produces clothing, using a standardised sizing system to provide an adequate fit for most people. This method results in not only poor-fitting clothing but tremendous waste and harm in the process.”

“I want to stay true to the process of hand-making jeans while expanding the capacity to craft more. Since its inception, every pair of Red Cotton Denim jeans has been hand sewn by me,” Love said. “The brand prides itself on its unique ability to create relationships with customers enabling a collaborative design experience and guaranteeing satisfaction knowing that each pair of Red Cotton Denim jeans are made for the individual customer to fit perfectly.”

By working directly with the customer online, Red Cotton Denim can eliminate 60 per cent of the average retail mark up, giving the customer a handcrafted pair of jeans at an affordable price.

The Cone Mills 12-ounce fabric jeans are offered in indigo or black, straight leg or tapered cut with a true mid rise fit, zip fly and a four-pocket design inspired by the American classic cut.

Fibre2Fashion News Desk (JL)

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