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Amazon launches a new line of everyday essentials in US

08 Mar '22
2 min read
Pic: Amazon
Pic: Amazon

Amazon has launched Amazon Aware, a line of everyday essentials, all with third-party certifications featured in Climate Pledge Friendly programme. Aware includes apparel, home, beauty, and more—all thoughtfully designed and made from materials such as recycled polyester, organic cotton, and bio-based ingredients. Amazon is an e-commerce website in the US.

Available for customers in the US, Canada, and Europe, Amazon Aware includes new items across apparel, home, beauty, and other categories. You can find products like dresses, t-shirts, and tank tops; bedding and towels; skincare products; and household essentials. Products are thoughtfully designed and made from materials such as recycled polyester, organic cotton, and bio-based ingredients with certifications specific to product type. Skincare and beauty products are tested by dermatologists and formulated with ingredients like vitamin C, avocado oil, and shea butter. Amazon Aware uses aluminium bottles, glass jars, and refills to help reduce our use of single-use plastics. All products are certified as free from the Environmental Working Group’s list of known chemicals of concern, Amazon said in a press release.

Bedding and bath products use certified organic cotton and are certified Made in Green by Oeko-Tex, which verifies that products have been manufactured using processes with a reduced environmental impact and under socially responsible working conditions. Apparel is designed with fabrics made from recycled materials, and feature third-party certifications such as Organic Content Standard 100, Global Recycle Standard, and HIGG Index Materials Seal.

Amazon is committed to making sustainability progress on behalf of customers as we work toward addressing the climate crisis and reaching net-zero carbon by 2040, ten years ahead of the Paris Agreement.

“We are committed to creating programmes that contribute toward a more sustainable future. We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly programme,” Matt Taddy, vice president at Amazon Private Brands, said in statement.

Fibre2Fashion News Desk (GK)

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