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India's Flipkart, Tamil Nadu MSME department announce partnership

Feb '21
Pic: Shutterstock
Pic: Shutterstock
Flipkart recently signed a memorandum of understanding (MoU) with Tamil Nadu micro, small and medium enterprises (MSME) trade and investment promotion bureau (MTIPB) to bring local artisans, weavers, craftsmen and small and medium businesses (SMBs) of the state into the e-commerce fold.

The MoU to onboard the state’s artisans and entities on the company’s flagship initiative Flipkart Samarth was signed in the presence of state minister of rural industries P Benjamin.

The partnership will enable Tamil Nadu’s artisans, weavers, craftsmen and smaller industries to showcase their hallmark products.

MTIPB will support Flipkart Group’s engagement with state-owned and –affiliated enterprises and undertakings that work with artisans, weavers, crafts producers and farmers to provide market access training and support.

The state recently announced MSME Policy 2021, which has set a target to attract new investments worth ₹2 trillion in the sector by 2025 and create additional employment opportunities for two million people.

Flipkart Samarth is a nationwide initiative, which aims to help skilled local artisan communities set up their business on the Flipkart Marketplace in an efficient, transparent and cost-effective manner….This will create avenues to increase business and trade inclusion opportunities for these very important segments of society. Collaboration with the MTIPB, Government of Tamil Nadu is yet another step towards this effort,” Rajneesh Kumar, chief corporate affairs officer of the group, said in a statement.

Fibre2Fashion News Desk (DS)

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February 2021

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