The programme has witnessed remarkable adoption amongst businesses of all sizes across the country and has grown to more than 1 lakh (100K) exporters since its launch in 2015. These exporters are showcasing millions of ‘Made in India’ products to customers worldwide through Amazon’s 18 international websites in countries such as USA, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia, and Singapore.

Apparel, toys and jewellery emerged as top categories growing 82, 55 and 47 per cent respectively on Amazon Global Selling in 2021.

The union minister of micro small and medium enterprises, Narayan Rane, said, “MSMEs are the backbone of India’s economy, contributing to around a third of India’s GDP and driving nearly half of the country’s exports. Enhancing the export potential of Indian MSMEs is a key government priority and efforts are being made to support Indian MSMEs for their success in international markets. Amazon’s continued efforts towards enhancing the share of MSME exports is commendable, and their commitment to enable $20 billion of exports by 2025 is very timely”.

Amit Agarwal, SVP India and emerging markets, Amazon said, “We are excited by the remarkable growth that over 1 lakh exporters are witnessing through our Global Selling programme. In 2020, Amazon had pledged to enable $10 billion in cumulative exports from India by 2025 using this program. But as Indian MSMEs discover how ecommerce makes it easy for them to reach customers globally, we are seeing a rapid increase in the number of exporters joining Amazon Global Selling to cater to the growing demand for Made in India products across the world. We are therefore scaling up our pledge to boost exports from India using ecommerce to $20 billion by 2025. We will continue to work with all key stakeholders to make exports easier for Indian MSMEs to help them create robust businesses and build global brands from India.”

More than 1,000 Indian exporters on Amazon Global Selling crossed ₹1 crore ($131K) in sales in 2021.

Fibre2Fashion News Desk (HO)