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ITC launches unique tool to understand e-com in Africa
04 May '20
1 min read
Pic: ITC
A new online tool to explore the e-commerce marketplace ecosystem in Africa, developed by the International Trade Centre (ITC) and Amsterdam University of Applied Sciences, was launched during virtual session of UNCTAD's eWeek. The new tool offers data and analysis on the burgeoning African e-commerce sector, where information for entrepreneurs is scarce.
At a time when expectations are running high that e-commerce will accelerate economic growth on the continent, the tool will provide data and analysis on local African e-commerce marketplaces.
Dubbed the Africa Marketplace Explorer, the tool is thought to be the first ever to offer online Africa-wide analysis of business-to-consumer (B2C) marketplaces. It details the characteristics of more than 630 e-commerce marketplaces across the continent, ITC said on its website.
The tool allows users to explore marketplace trends, the uptake of marketplaces across 58 countries, and country-by-country benchmarking.
Users can also filter and download data, and hover over graphs and maps to uncover additional insights.
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