US' Amazon's Buy with Prime boosts shopper conversion by 25%

12 Jan '23

1 min read

Pic: Amazon

American multinational company and e-commerce marketplace Amazon’s Buy with Prime feature has been shown to increase shopper conversion by 25 per cent on average, according to internal Amazon data. The company also announced that Buy with Prime, which was only available to merchants on an invite-only basis, will now be available to all eligible US-based merchants by January 31, 2023.

Amazon has also launched a new capability for Buy with Prime merchants: the ability to display customer reviews from Amazon within their own online stores. The ability to display ratings and reviews on their own e-commerce stores can help merchants increase shopper trust and conversion, and better inform shopper purchase decisions, the company said in its press release.

Buy with Prime lets US-based Prime members shop directly from merchants’ online stores with the experience they expect from Amazon. Prime members see the Prime logo and delivery promise on eligible products, which signals that the item is available for free delivery—as fast as the next day—with easy returns.

Fibre2Fashion News Desk (DP)

More Amazon News... More E-commerce News - United States Of America...