The forecast estimates that US holiday retail sales will total $1.317 trillion this year. While brick-and-mortar stores continue to be a dominant force, accounting for more than 80 per cent of holiday retail sales, it's the e-commerce sector that is growing at a faster pace.
One of the key takeaways from the forecast is the significant growth of e-commerce, driven in part by the rising adoption of m-commerce (mobile commerce). For the 2023 holiday season, m-commerce is expected to account for nearly 50 per cent of total US holiday e-commerce sales, as per the forecast.
Notably, m-commerce stands as the fastest-growing channel this holiday season, witnessing a 14.8 per cent YoY growth rate.
Fibre2Fashion News Desk (DP)