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Easybuy launches on Amazon Fashion India

Aug '20
Pic: Easybuy
Pic: Easybuy
Easybuy, India’s leading value fashion retail brand, has made family fashion more affordable and accessible to customers by launching on Amazon Fashion, the preferred destination for fashion in India. To further its commitment with Amazon Fashion, Easybuy will create online-only brands which will be specially manufactured for the existing categories.

Easybuy is a made in India brand conceptualised and launched with an aim to make fashion affordable for those who seek stylish apparel at minimum prices across tier 2, 3 cities as well as metros.

For launching on Amazon Fashion India, Easybuy has identified SMEs and built a supply chain system through nurturing them, further enabling SMEs to grow along with both Easybuy and Amazon Fashion. Over the next six months, the offline collection will be brought online through a store fulfillment programme to fulfil the needs of the customers across India. The brand will also extend its selection to new categories depending on the needs of customers.

The launch of Easybuy on Amazon Fashion originates from the brand’s view of expanding its customer reach online across India for value fashion. Its aim is to offer “super styles” at “super prices” to its customers. The entire Easybuy collection on Amazon Fashion has over 2,000 styles, that features apparel selections for men and women across tops, t-shirts, dresses, jeans, trousers, shirts and also kids' apparel. The launch offers convenient free-shipping options for all customers and the entire selection will be Amazon Prime-enabled, giving customers access to free shipping and more, across India.

“We are very excited to launch Easybuy on Amazon Fashion. Easybuy is India’s leading value fashion retailer that offers fashion choices for the entire family. The ‘super styles’ and ‘super’ prices’ offered by Easybuy, coupled with our capabilities of making fashion more accessible to customers across India, definitely make for a special collaboration. Amazon Fashion is the preferred destination for any brand, especially when they are embarking on a new journey to revolutionise the way customers engage with fashion,” said Mayank Shivam, director—Strategic Initiatives, Amazon Fashion India.

“Easybuy’s launch on Amazon Fashion marks the beginning of our omni-channel journey and we are quite excited about it. Easybuy is the fastest growing value fashion retailer launched by Landmark Group, India’s leading retail conglomerate and our vision is to make fashion aspirations affordable for neo-India, which aspires to access great fashion, but at affordable prices. Easybuy is proudly made in and made for India with the objective to make aspirational fashion affordable for the entire family,” said Anand Aiyer, senior vice president & business head, Easybuy.

Fibre2Fashion News Desk (RKS)

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