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Farfetch introduces flagship store on JD.com

21
Jun '19
Pic: Farfetch
Pic: Farfetch
Farfetch, a global technology platform for the luxury fashion industry, has introduced a flagship store on JD.com, China’s largest retailer and a strategic investor in Farfetch. This follows the acquisition of Toplife by Farfetch China in February. The partnership builds on the existing relationship between Farfetch and JD.com, started in July 2017.

Farfetch now has a ‘Level 1’ entry point on the JD.com app, providing JD.com’s more than 300 million customers with instant access to more than 3,000 brands via Farfetch’s network of more than 1,000 luxury brand and boutique partners. The partnership builds on the existing successful relationship between Farfetch and JD.com, started in July 2017. Over the course of the past two years, Farfetch has successfully leveraged JD.com’s logistics capabilities in China, as well as JD.com’s insights into the behaviours of China’s luxury consumers.

Judy Liu, Farfetch’s China MD, said: “I am delighted to be able to offer JD.com’s customers direct access to the broadest selection of luxury fashion online, and to be able to offer luxury brands the premier luxury gateway to China for executing on their digital strategy in China. We have been able to do this, in significant part, thanks to the enthusiasm and support from our brand partners. Brands crave ever-better access to the Chinese market, and we are thrilled to deliver this for them.”

“This is an important expansion of our strategic partnership with JD.com, which strengthens Farfetch’s China business as part of our truly global offering. Being able to offer the full suite of Farfetch’s technology and logistics platform to brands wanting to reach high-end Chinese consumers is a major competitive advantage as we seek to continue to grow market share in the rapidly expanding online luxury market,” Liu added. (SV)

Fibre2Fashion News Desk – India


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