Home / Knowledge / News / E-commerce / 3Pillar & Backcountry partner to support online retail

3Pillar & Backcountry partner to support online retail

08
Oct '20
Pic: Backcountry
Pic: Backcountry
3Pillar Global, developer of innovative digital products, has announced new partnership with outdoor gear & apparel online retailer Backcountry. As online retail continues to boom and spending in outdoor recreation sector increases, 3Pillar will leverage its engineering expertise to support operations and continued growth of Backcountry's ecommerce platforms.

"For decades, Backcountry has been a digital destination for people to get outfitted for adventures in the physical world. As the COVID-19 pandemic's travel and entertainment restrictions have spurred increased interest in outdoor recreation, consumers are spending more time and money with online retailers like Backcountry," said Casey Craig, senior vice president of retail at 3Pillar Global. "We're thrilled to partner with Backcountry's team to ensure that their platforms are continuously delivering the top-notch experience their customers have come to trust and expect."

Backcountry is the nation's premier online retailer for the best in outdoor gear and apparel. Based in Park City, Utah, and with offices around the world, Backcountry's knowledgeable and passionate team helps outdoor enthusiasts from diverse backgrounds and experience levels get the gear and expertise they need to pursue their passions. 3Pillar's team will help Backcountry capitalise on surging customer demand by deploying their exceptional engineering skills to support and expand a variety of Backcountry's digital services and product teams.

"It's inspiring to see people turning to outdoor recreation and sport during this challenging year, and we're working hard to equip them with everything they need to take on their next adventure," said Sridhar Nallani, chief technology officer for Backcountry. "The 3Pillar team has the digital expertise and engineering skill that we need to continue fulfilling that mission well, and we're confident that they can help us deliver quality e-commerce experiences to more and more customers as we grow."

3Pillar Global builds breakthrough software products that power digital businesses. 3Pillar is an innovative product development partner whose solutions drive rapid revenue, market share, and customer growth for industry leaders like Carfax, Fortune, and PBS. Leveraging a lean and agile approach, 3Pillar delivers value-generating, digital solutions with specialized product strategy and management, user experience design, as well as software and data engineering expertise across mobile, cloud, and disruptive technologies.

Fibre2Fashion News Desk (PC)


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jan 2021

China's textile & garment exports rise 9.6% in 2020

Despite the COVID-19 pandemic and global economic slowdown, textile...

Pic: Shutterstock

Textiles | On 26th Jan 2021

Vietnam, Israel to sign labour cooperation pact this year

Israel and Vietnam recently initiated negotiations over a labour...

Pic: Shutterstock

Fashion | On 25th Jan 2021

Boohoo buys Debenhams brand, website, but not its stores

Boohoo has reportedly purchased Debenhams brand and website for £55...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Amol Bhagwati,

Amol Bhagwati

A textile finishing solution provider, Inspiron Engineering Private...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search