Asos recently relaunched Topshop on its website after acquiring the fashion retailer three weeks ago for £295 million. A banner on the company’s homepage says ‘Topshop is now a part of Asos!’, adding that shoppers should ‘stay tuned, the full collection is coming soon…’. In another section, a headline banner states ‘Topshop is now officially an ASOS brand!’.
Although earlier Asos has sold Topshop items on its online platform, the relaunch is exclusive to Asos’s website, meaning it will be the only place shoppers can now buy Topshop products.Asos recently relaunched Topshop on its website after acquiring the fashion retailer three weeks ago for £295 million. A banner on the company's homepage says 'Topshop is now a part of Asos!', adding that shoppers should 'stay tuned, the full collection is coming soon…'. In another section, a headline banner states 'Topshop is now officially an ASOS brand!'.#
Asos will also relaunch Arcadia brands Miss Selfridge and Topman, although it is not yet known when they will appear online, according to UK media reports.
Fibre2Fashion News Desk (DS)
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