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B2B has caught up with B2C: DHL

Aug '19
Pic: DHL
Pic: DHL
B2B is catching up with B2C in terms of offerings and execution quality, says a survey by DHL. B2C companies like retail and consumer goods have been operating in e-commerce for far longer than B2B companies. B2B is quickly moving in this direction leveraging technology (data analytics, robotics, automation), ‘right’ people, processes, to help get them there.

To help companies understand the imperatives for capturing business value, DHL Supply Chain conducted a global survey on the evolution of e-commerce supply chains in the B2B and B2C markets. The survey captured the opinions and insights of nearly 900 decision-makers responsible for logistics/supply chain management and e-commerce distribution strategy across the globe.

According to the second finding of the survey, escalating consumer expectations is the key challenge for businesses that serve both the B2B and B2C markets. This concern focuses around the pressure to deliver excellent customer service e.g ease and convenience of ordering and tracking shipments and near-instant service.

The third finding says that, there is no single e-commerce distribution method that is dominating the industry. Many e-commerce distribution strategies continue to be evaluated and defined, presenting implementation challenges

The one constant that can be associated with every aspect of e-commerce today, and as it evolves in the future, is rapid change. This requires highly adaptable, agile, and responsive and at the same time cost effective supply chains. The solution is not to develop supply chains that meet customer expectations at any cost. The challenge and what differentiates winners from losers on the e-commerce battleground, is to do both – provide outstanding service while driving profits.

To gain competitive advantage, companies need to do everything right the first time. There is no time for experimentation. The opportunity to gain competitive advantage still exists, but it's now predicated on avoiding the common resource and time-wasting mistakes that bog down transformative change. (PC)

Fibre2Fashion News Desk – India

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