The company launched EzoNow in January 2019, and has since garnered a significant following amongst the growing reseller community of India. “EzoNow empowers the community to earn from their homes with zero investment. As part of this initiative, we provide our vendors and the reseller community with additional avenues to enable them to earn more. Every seller can manage their own website, products, orders and commissions, entirely through the app. This launch is in sync with our brand strategy to reach out to, and empower the Real Bharat,” said Sanjay Sethi, CEO & co-founder, Clues Network.
According to internal research conducted by the Gurgaon-based firm, a large portion of the resellers’ profiles are comprised of housewives, wholesalers, entrepreneurs, and students. It is also estimated that the number of housewives who resell is likely to go up to 21-23 million by 2022.
At present, top resellers on EzoNow earn up to ₹80,000 per month, by sharing products like clothing, accessories and home decor with their network. EzoNow currently has more than 4.5 lakh downloads, over 1.5 lakh resellers, and 2.5k+ orders a day. In the next six months of operation, the company is looking at doubling the reseller base as well as the orders.
Globally, social commerce generated sales worth $50 billion last year through social networks alone. With the advent of 4G and the availability of internet in small towns and rural areas, Clues Network is confident it will be able to reach out to digital citizens to expand its reach. (RR)
Fibre2Fashion News Desk – India
| On 23rd Sep 2021
The global economy is growing far more strongly than anticipated a...
US President Joe Biden has played down the chances of a post-Brexit...
Cambodia’s economy is projected to grow by 1.9 per cent this year...
Trainers faced immense challenges as most were not tech-savvy
Jindal Worldwide Ltd
Indian MMF sector to become globally competitive
Next level is to inject new features:
Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...
Dhirubhai & Arvind Shah
It supplies synthetic fabrics to top international brands like M&S,...
Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...
Non Woven Federation of India
The Non Woven Federation of India (NWFI), representing the regional...
Twinery Innovations by MAS
Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...
MIP is a manufacturer and distributor of high-performance textiles and...
Vidur Adlakha & Riccardo Bennidini
With an active presence in US, Italy and India, clothing brand La Fuori...
The creations by <b>Aprajita Toor</b> were born out of a deep desire to...
Label Gavin Miguel
Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.