European Amazon FBA aggregator SellerX raises €100 mn in funding

In its short 12 months of operation, SellerX is delivering on its mission to acquire and scale third-party Amazon FBA and other e-commerce businesses and grow them into category-winning brands. It currently incorporates over 30 evergreen brands across diversified verticals. SellerX also invests in deep market research, as well as innovative technology platforms to enable successful product launches, growth via new channels and expansion into new markets,

"Money raised in financing rounds in this space is typically heavily debt based," said SellerX co-founder Philipp Triebel. "What's so exciting about this round is that all of the €100 million is equity. It puts us in an incredibly strong position to raise further debt and to keep building our portfolio by acquiring the best Amazon sellers in Europe, the US and China."

"L Catterton has unmatched expertise in the consumer goods sphere. This will be invaluable to us as we continue to grow. Together, we have an opportunity to cement our place in the future of consumer products,” said SellerX co-founder Malte Horeyseck.

"We see tremendous opportunity in the SellerX model. Philipp and Malte have impressed us with their vision, ambition, and aptitude for finding and investing in lasting franchises. The leadership position they have achieved only one year after launching SellerX is truly remarkable. We believe that SellerX is well-positioned not only to continue its category leadership, but also to establish an innovative new model for the future of consumer goods globally,” said Christopher North, managing partner of L Catterton's Growth Fund.

Fibre2Fashion News Desk (KD)