European e-commerce websites' performance poor: Study

As traffic grows, e-commerce companies are more likely to use multiple CMSs, with the average monthly traffic of those using 1 CMS being 2,678,933 and those using 2 CMSs being 4,303,393. This leads to siloed content that presents obstacles for omnichannel marketing, according to the Enterprise eCommerce Leader Report (2023 EMEA) study conducted by Storyblok, a content management system (CMS) category leader.

The study also found that adding content in a second language significantly increases the growth rate of traffic: adding 1 to 3 extra languages can lead to up to a 26 per cent growth rate in a 3-month period and a 24 per cent growth rate in a 6-month period. The top 5 monolithic CMSs all perform poorly in terms of time to interactive, ranging from 9.5 to 13.3 seconds

"Monolithic CMSs prevent e-commerce companies from delivering and evolving the digital experiences customers deserve," said Dominik Angerer, co-founder and CEO of Storyblok. "Headless content management not only allows for dramatically increased speed and performance, but it also opens up endless possibilities for the channels you can use to reach your customers."

The report examined data from 3,583 e-commerce companies in the EMEA regions that have 100+ employees and revenue above $10 million.

Fibre2Fashion News Desk (KD)