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Fashion retailer C&A joins Zalando's Connected Retail

23
Feb '21

Pic: Zalando's

Europe’s leading fashion retailer, C&A, is set to join Zalando’s Connected Retail. Zalando, Europe’s leading online platform for fashion and lifestyle which is headquartered in Berlin, continues to grow its Connected Retail network at high speed. The programme now counts over 3,000 active stores, selling to millions of Zalando customers online.

“Surpassing 3,000 active stores is an important milestone for Connected Retail and our partners. Together, we are building the future of retail. Seeing how our current partners are advocating the model to other retailers makes me incredibly proud. What we have built together is here to stay - way beyond the pandemic,” Carsten Keller, vice president direct to consumer and managing director of the Zalando Connected Retail said in a press release.

In Germany, Connected Retail’s most mature market, Zalando is adding Hermes as a second carrier option, to offer new store partners greater flexibility in the on-boarding process. Internationally, Connected Retail is adding its ninth market to the programme. As of today, Austrian retailers can connect their stores to the platform and sell to millions of Zalando customers. Waived commission fees and weekly pay out cycles apply until March 31, 2021, followed by lowered commissions until the end of the year for all international markets. Stores can easily connect their stock to the platform: Zalando provides the software to connect, online content, payment services, customer care and dedicated support through a personal account manager and many other services, Zalando said.

Connected Retail is an integral part of Zalando’s platform strategy. The programme has become part of the solution for retailers during the coronavirus crisis and is currently available for retailers in Germany, the Netherlands, Poland, Spain, Sweden, Norway, Denmark, Finland, and Austria. Until the end of 2021, Zalando aims to grow its network of retail partners to over 6,000 active stores, the company said in a media statement.

“In addition to our own online shop the cooperation with Zalando further strengthens our omni-channel strategy and our position as one of Europe’s leading fashion brands offering the wide range of more sustainable products”, Martijn van der Zee, chief merchandise and sourcing officer at C&A Europe said.

Fibre2Fashion News Desk (GK)

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