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Geek+ launches three-year CARE strategy

Oct '19
Pic: Geek plus Robotics
Pic: Geek plus Robotics
Geek+, leader in advanced robotics and AI technologies, has unveiled its three-year CARE strategy. Geek+ CARE - Customer focus, Artificial Intelligence, Robots as a Service and Ecosystem-Enabling - will drive the company's global growth in the next three years. The announcement was made during the company's inaugural Global Smart Logistics Summit in Nanjing.

In his keynote speech, Yong Zheng, founder and CEO at Geek+ said: "Our vision is to become a global AI robotics leader, to build a smart infrastructure and service network based on robotics technology and strategic partnerships, integrating more and more technology and industrial partners to help customers achieve a digital, agile and intelligent supply chain. To realise this vision, we will steer our growth in four dimensions: customer focus, technology innovation based on AI R and D, business innovation through Robot as a service business model and industry integration with a supply chain ecosystem. The CARE strategy."

Labour-intensive industries are being transformed by technologies, impacted by lack of available labour and increasing costs. In parallel, high requirements for personalisation and diversification have made product life cycles shorter, bringing business instability and demand issues to which rigid automation systems are not adapted.

"For companies in retail, apparel and manufacturing, agility is now a vital need. This is why flexible and scalable robot systems and shared-service models will dominate. We are working with our partners to apply AI, robotics and Internet of Things where they can have the biggest impact. Logistics is the logical first step," added Zheng.

From China's third largest ecommerce platform VIP.com, global powerhouses like Nike, Decathlon, Dell, Toyota and DHL, to special projects such as Shenzhen's 1.2 million book Baoan library, Geek+ has become the go-to provider of high tech logistics solutions. Understanding customer needs and strengthening industry knowledge is key to consolidating market leadership. The logistics robot industry is rapidly returning to basics. Companies are not only concerned with improving efficiency, but with reliability, ease of use and safety. Geek+ will further strengthen industry know-how by leveraging its technological advantages, while accumulating operational experience and building a global service capability to create real, comprehensive business and social value for customers.

Artificial Intelligence technologies are the core of Geek+ solutions, with an R and D team of over 400 engineers including a dedicated AI algorithm research team. With CARE, Geek+ will focus on two main directions for AI R and D - Robots AI to improve the autonomy of robot navigation and perception, getting the robot to listen, think and see better, and Logistics AI, to make logistics smarter and more efficient, solving comprehensive optimisation issues in robot scheduling, inventory management, and order execution.

Geek+ will also work on specific application scenarios in different industries, accumulating data to continuously improve robot and system capabilities through machine learning.

With its innovative Robot-as-a-Service (RaaS) business model, Geek+ operates over 200,000 square metres of smart warehouses and has built a shared-network of thousands of robots. This robot-sharing service model helps customers reduce initial investment and lowers market entry barriers, while improving efficiency and decreasing overall operating costs. It makes robots attainable and affordable to businesses of all sizes. Under CARE, Geek+ will further expand its robot service network to help customers build reliable and efficient warehousing logistics capabilities in a very short time, respond quickly to market demand and seize business opportunities.

Geek+ plans to invest around $150 million in robotics and AI R and D in the next three years.

Geek+ also aims to work with exceptional technology and supply chain companies to create a strong technological and industrial ecosystem, and jointly form an intelligent and agile supply chain.

During the Summit, Geek+ unveiled the first act of CARE: Geek+ Cloud Brain. The Geek+ Cloud Brain is a cloud-based application platform as a Service (aPaaS) system which allows customers to easily reconfigure their solutions and deploy them through the cloud, freely dispatching robots and various devices in a highly flexible and intelligent system. Geek+ Cloud Brain significantly reduces the difficulty of implementing and operating smart logistics.

Hongbo Li, co-founder and chief technology officer at Geek+ said: "Smart logistics robotics technologies have rapidly developed in recent years, but the complexity of the system and abundance of dark data make them difficult to operate. In reality, the solutions can require many engineers to operate them efficiently, which hinders cost reduction and efficiency gains. With Geek+ Cloud Brain, we have solved this problem, making AI technology accessible and easy to use, at the tip of the customer's fingers."

Geek+ Cloud Brain is already implemented in Geek+ warehouses, and can serve customers around the world. "The system is ready to support the millions of orders we will process on next month's 11/11 Shopping Festival," added Li. Geek+ is the first independent logistics robots company to provide customers with a cloud robotics smart logistics platform.

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