Home / Knowledge / News / E-commerce / Google launches shopping platform

Google launches shopping platform

26
Jul '19
Pic: Google
Pic: Google
Google recently unveiled a new Google shopping portal targeting online shoppers. The platform, now live in the United States, allows users to search for items they wish to buy, and provides those who are logged into their Google account with recommendations based on their web activity. Next, the portal directs users to purchasing options.

The options include channels through Google’s site, nearby brick-and-mortar stores or a select group of third-party retailer’s sites, like Boxed, Walmart, Costco Wholesale and Target, according to US media reports.

Suggested items marked with a ‘Buy with Google’ tag allow users who wish to buy online to check out directly on Google. In addition, select products on the platform are sold with a 'Buy with Google Guarantee', which promises a refund to those who experience product damage or late delivery from a recommended third-party retailer.

Google reportedly does not intend to open warehouses or shipping facilities unlike fellow American giant, Ebay, which announced its plans to do just that by next year.

Still, the shopping portal is being widely perceived as a competitive move against Google's top competitor Amazon. According to a 2018 Adeptmind survey, 46.7 per cent of US Internet users began product searches on Amazon compared with 34.6 per cent who started their searches on Google.

Prior to launching in the United States, the Google platform was initially tested in several territories, including France. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Pexels/Hugo Heimendinger

Textiles | On 25th Feb 2021

Vietnam's growth outlook linked to response to new

Vietnam’s growth prospects will depend on how well and quickly its...

Pic: Puma

Apparel/Garments | On 25th Feb 2021

Puma reports sales of €5.2 bn in FY20

Puma, a Germany-based manufacturer of athletic and casual footwear,...

Pic: Zalando

E-commerce | On 25th Feb 2021

Zalando expands online store Zircle to Sweden & Denmark

Zalando has expanded Zircle, a webshop dedicated to consumers looking ...

Interviews View All

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Henk-Jan Rohaan,

Henk-Jan Rohaan

The custom-built machineries of Brugman Holland are known for reliability, ...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search