Propelled by low data tariffs, affordable smartphones and growing Internet usage, the Indian e-commerce market size is projected to reach $230 billion by 2028 as it is outpacing the growth of the offline retail segment, according to a recent report by E-Commerce Council of India (TECI) and Channelplay, which helps companies sell better with technology solutions.
Another 40-50 crore shoppers are expected to come online in India in 10 years, joining the existing 10 crore online shoppers, said the report. E-commerce is now rapidly adding millions of buyers from tier-II and tier-III cities and beyond, a news agency reported citing the document.Propelled by low data tariffs, affordable smartphones and growing Internet usage, the Indian e-commerce market size is projected to reach $230 billion by 2028 as it is outpacing the growth of the offline retail segment, according to a recent report by E-Commerce Council of India and Channelplay, which helps companies sell better with technology solutions.#
Eighty nine per cent of the respondents said neutrality of the marketplace was important as a core principle and it should not have any of its own or related party sellers on the platform. Around 94 per cent respondents felt sellers controlled by the marketplace through various arrangements hurt the business of independent sellers on the platform.
Nine-tenths of respondents felt private labels by the marketplaces create a conflict of interest and the marketplaces should not be allowed to sell their private labels on the platform, according to the report. (DS)
Fibre2Fashion News Desk – India
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