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Indian e-commerce company Myntra is official fashion partner for CSK

Mar '21
Pic: Chennai Super Kings
Pic: Chennai Super Kings
Myntra has announced its partnership with Chennai Super Kings (CSK), one of the most-decorated T20 franchise teams in India, as its official fashion partner, ahead of the upcoming cricketing extravaganza. Myntra, an integral part of the Flipkart group, is a leading platform for fashion brands and pioneer in m-commerce play, headquartered in India.

As part of this association, Myntra’s logo will feature on the front centre of the CSK team’s jersey, during the 14th edition of the nation’s most-awaited and popular sporting event, the Indian Premier League (IPL). CSK’s meteoric rise and consistent on-field triumphs, coupled with its army of loyal supporters, has made the franchise cricket team synonymous with hard work, perseverance and success in Tamil Nadu. As such, Myntra believes this partnership will propel the brand into the hearts of the millions in CSK’s massive yellow army, by driving engaging conversations and building brand salience through a complete 360-degree marketing campaign in a key market, Myntra said.

As part of the collaboration, at least three star players will be involved in various promotional activities that are aimed at engaging with a collective audience. Myntra and CSK will also work together to create unique and appealing digital content across social media. As part of this partnership, Myntra will enjoy a significant share of voice with multiple on-ground visibility features such as perimeter boards, LED walls, toss mats, among others during all CSK home games, according to Myntra.

Myntra was also associated with CSK during the previous edition of the tournament, with significant visibility. Following the success of that partnership, both in terms of engagement on and off-platform, Myntra is looking at leaving an even stronger and lasting impact on the fans of the game and CSK at large, by presenting itself at the centre of the team’s jersey, Myntra said in a media statement.

“We are thrilled to become the official fashion partner of CSK for the upcoming T20 season. By placing our brand right at the heart of one of the most celebrated teams in the league, Myntra is set to entice the die-hard fans of the game and team CSK in particular. As the one-stop-shop for fashion in the country, this partnership will add a distinctive dimension to our fashion proposition as we await to touch millions of the yellow army hearts,” Amar Nagaram, CEO at Myntra said in a statement.

“Fashion, lifestyle and sport are indelibly linked. I am glad Myntra has decided to scale up their partnership from last season and CSK is delighted to have the opportunity to access Myntra’s multi-million users in the country. As pioneers in India’s e-commerce play, Myntra makes for a perfect partner for CSK, a franchise whose history is about consistently achieving excellence. We look forward to a long and mutually rewarding association,” CSK CEO, KS Viswanathan said.

Fibre2Fashion News Desk (GK)

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