Indian exporters to showcase products on Amazon for global customers

Amazon customers globally will be able to discover and enjoy a range of products by exporters across India. To enable more businesses to leverage ecommerce exports and sell globally during the upcoming holiday season, Amazon launched SEND, a logistics solution to simplify international shipping for Indian exporters. Amazon has also reduced the subscription fee for new exporters joining its Global Selling programme for the first three months. This limited time offer is available to exporters joining the Global Selling programme till May 6, 2023, Amazon said in a media statement.

Cross-border shipping has always been cumbersome for exporters, especially ones that are just starting off their business. It involves engaging with multiple carriers for each shipment, negotiating rates and service levels, understanding compliance, undergoing credit checks, tracking shipments and payments across carriers. It is cited by exporters as one of the biggest friction points to experiment with selling globally. Send addresses this by allowing exporters end-to-end access to a hassle-free logistics solution at competitive rates.

Send is currently available for exporters on Amazon Global Selling to ship air parcels from India to Amazon’s fulfilment centres in the US, with additional destinations and shipping modes to be launched soon. It enables sellers to launch in global marketplaces faster and allows them to experiment more frequently with diverse selection while not locking in large working capital. It also helps them in faster inventory replenishment to meet customer demand. Sellers can book, ship, and track for the shipping services from within their Amazon seller central dashboard; and setup auto payments via their disbursement account.

“The BFCM sale marks the beginning of the global holiday season. Coming right after the festive season in India, it has traditionally been a key growth period for our sellers. With more and more people relying on ecommerce for products globally, we believe that the 2022 BFCM sale period will help accelerate the exports business for our sellers. The launch of SEND and the special subscription fee offer is part of our endeavour to make exports easier and accessible for businesses of all sizes. We will continue to take steps to expand the ecommerce exports opportunity to lakhs of entrepreneurs across the country as we work towards our goal of enabling $20 billion in cumulative exports from India by 2025,” Bhupen Wakankar, director, global trade, Amazon India, said.

Fibre2Fashion News Desk (GK)