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Indian fashion platform Fynd launches AI search tool

10
Jan '20
Pic: Fynd
Pic: Fynd
An artificial intelligence (AI) search tool that allows users to take fashion inspirations from anywhere on the Internet and shop for that look, was recently launched by Reliance-backed fashion e-commerce platform Fynd. Once the ‘Fynd Now’ Google Chrome extension is downloaded, inspiration can be taken from any visual content online and products purchased.

The tool will help consumers seamlessly complete their purchase journey from product discovery to a purchase, according to Fynd co-founder Farooq Adam.

The company plans to integrate Fynd Now with a streaming service provider in India in the coming months, Adam was quoted as saying by Indian media reports.

Fibre2Fashion News Desk (DS)


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