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Inxx unveils US ecommerce site

24
Mar '19
Yosuke Kubozuka/Pic: PR Newswire
Yosuke Kubozuka/Pic: PR Newswire
Inxx, the Chinese-based brand which has set its sight on fusing the major fashions of worldwide street trends and is seen as giving a voice to the millennial generation, has unveiled its US ecommerce site: inxx.us. Curated for global youth, Inxx has created one-day sales record, with 3.5 million dollars sales generated on China's 2018 Single day.

Inxx made its 2018 debut with a presentation on Vfiles, in its showcase on New York Fashion Week SS19, Inxx blended craftsmanship with underground urban street aesthetic by using combination of tie-dye and heavy washed denim. The clothing made a striking statement with its contrast between bright colours and sharp urban composition, and the newest collection left a bold impact on beholders. Through its mix of surreal grungy graphics and inimitable design detail, the collection achieved a look without boundaries. Elements such as an ancient totem graphic tee and heavy washed vintage coat bridged the gap between Chinese culture and street wear silhouettes.

Renowned actor and musician Yosuke Kubozuka fully encapsulates the Inxx experience. Noted for ushering the Supreme high-end street wear trend into Asia, Kubozuka has since been recognised as a universal fashion icon. As Inxx ambassador, he exemplifies innovation and edginess through his own refined lifestyle, making him the ideal public figure to bring the brand's sleek Asian look to the West.

Inxx and brand ambassador Yosuke Kubozuka have come together in making the 2019 S/S collection, with the creative chemistry elevating the design to a new frontier in fashion. The actor and musician expressed his talent throughout this series, collaborating with the brand and contributing his take on innovative trends. Fearless, independent, and vibrant, the spirit of the brand is reflected in Kubozuka's own modern style.

By keeping roots in its blended Asian streetwear background, Inxx has been able to forge a strong identity while growing into new markets. "We want to open up to a broader market and develop more forward-looking and global design paths while forming our own symbols," comments Inxx co-founder Henry Mao. The future for Inxx is as dynamic as its inspiration, as it continues with each season to represent emerging subcultures and undefined beauty in new ways. More than a brand of clothing, Inxx is a unique look into the future. (SV)

Fibre2Fashion News Desk – India


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