TransPerfect, a provider of language and technology solutions for global business, has announced that Marks and Spencer (M&S) has implemented GlobalLink technology to manage its multilingual content and automate key processes in the translation workflow for their website. M&S is specialises in selling clothing, home goods, and food products.
M&S chose TransPerfect’s GlobalLink translation management technology to manage their website localisation process and automate the future publishing of their web and email content. GlobalLink’s robust functionality allowed a seamless integration into their existing platforms; Salesforce Commerce Cloud, Salesforce Marketing Cloud, and Stibo Mediator, according to TransPerfect.TransPerfect, a provider of language and technology solutions for global business, has announced that Marks and Spencer (M&S) has implemented GlobalLink technology to manage its multilingual content and automate key processes in the translation workflow for their website. M&S is specialises in selling clothing, home goods, and food products.#
GlobalLink is TransPerfect’s modular software platform specifically designed to manage the complex demands of creating, deploying, and maintaining multi-lingual content. It drastically reduces the time, effort, and money required throughout the localisation process. Over 5,000 of the world’s leading organisations currently use GlobalLink solutions to enable them to reach audiences in multiple languages and drive maximum return on investment in markets abroad.
For instance, using a mix of linguists and AI-powered machine translation, TransPerfect was able to streamline the translation of 620,000 words of website copy from English into Arabic. GlobalLink technology allowed M&S to decrease their overall time-to-market by half. In addition, the combination of translation memory and TransPerfect’s AI productivity tools enabled M&S to realise a 54 per cent total savings on translation spend.
“After evaluating multiple vendors, we chose to partner with TransPerfect to build our localised Arabic site. This initiative has made M&S accessible to many more customers,” Rachael Stewart of M&S international business development said.
“M&S is a historic and respected brand, and it’s our great privilege to assist them as they continue their growth internationally and expand to new markets,” TransPerfect president and CEO Phil Shawe said.
Fibre2Fashion News Desk (GK)
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