Myntra recently launched ‘Alterations’ as a new value-added service for customers. The feature enables shoppers to opt for alteration services at their doorstep for apparel purchased through the e-commerce site. The company has partnered with tailors for providing this service, enabling them to earn an additional income and grow their businesses.
The feature is being rolled out in December to make online shopping more convenient for its customers and attracting a cohort of offline only customers to try online shopping.
The service is being launched in Delhi, Mumbai, Bengaluru and Kolkata initially, offering length alterations for jeans and trousers for men. In the next phase, it will be extended to size alterations for women including products like kurtas and kurtis, according to a news agency report.
Myntra has tied up with 200 tailors so far located in zones that have a large number of Myntra customers in these cities.
Customers will be able to opt for alteration service once the product is delivered. The tailors will pick up the product from the customer’s residence after taking necessary measurements and deliver them to the customer within 24 hours to 48 hours. The alteration service is being offered at no extra cost to customers.
Myntra will train tailors on using the platform to cater to requests from the neighbourhood and the necessary customer engagement skills.
Fibre2Fashion News Desk (DS)