Pandemic-induced habit shift lifts Turkish e-com volume to $25.87 bn

12 Apr '22

2 min read

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Turkiye’s e-commerce volume rose to TL 381.5 billion ($25.87 billion) in 2021 as the pandemic triggered a boom in online shopping. The volume was worth TL 226.2 billion in 2020, surging by 66 per cent year on year (YoY) from TL 136 billion in 2019. The Association of E-Commerce Operators (ETID) expects e-commerce to exceed TL 560 billion in 2022.

“At the same time, we think that e-exports will also gain a great momentum in 2022 with tax cuts, government support and investments by global platforms,” ETID chairperson Emre Ekmekçi said in a statement.

The number of orders soared by 46 per cent YoY to nearly 3.35 billion in 2021, Ekmekçi said. The figure stood at 2.3 billion in 2020, as it soared by 68 per cent YoY compared to 1.36 billion in 2019.

The ratio of e-commerce to general trade stood at 17.7 per cent last year, the data showed. It hit the highest level in November with 20.4 per cent, according to Turkish media reports.

The number of firms engaged in e-commerce rose to 484,347, ETID said. It leaped from 256,861 in 2020 and around 68,000 in 2019.

On a sector-by-sector basis, the data showed that e-commerce volume in home and small household appliances reached nearly TL 53 billion last year, followed by TL 24.2 billion in clothing, shoes and accessories and TL 21.4 billion in the electronics sector.

Fibre2Fashion News Desk (DS)

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