As part of its strategy to serve India’s smaller towns where the next 200 million users live, Snapdeal has expanded its delivery reach by adding another 3,500 pin codes to its logistics network this year, especially in tier 3 and tier 4 cities, the company recently announced. Almost 90 per cent of its orders come now from customers outside the metro cities.
The company now serves over 26,000 pin codes across all 28 states and nine union territories and after this expansion, it will cover all the metros, tier 1 and 2 cities and most of the tier 3 and 4 towns of India, it said.As part of its strategy to serve India's smaller towns where the next 200 million users live, Snapdeal has expanded its delivery reach by adding another 3,500 pin codes to its logistics network this year, especially in tier 3 and tier 4 cities, the company recently announced. Almost 90 per cent of its orders come now from customers outside the metro cities.#
“The network expansion is a logical next step of our leadership in Bharat-focused e-commerce. This growth in our reach reflects the vast potential of value-focused e-commerce in our country and we plan to add more areas to our network in 2020,” said a Snapdeal spokesperson.
In this round of expansion, some of the emerging and high-demand markets have been added to the network. With this, users in towns like Pauri (Uttarakhand), Rajsamand (Rajasthan), Damoh (Madhya Pradesh), Adoor (Kerala), Dhubri (Assam), Kudal (Maharashtra) will also now be able to order on Snapdeal, according to Indian media reports.
As part of the network expansion, it has also implemented a machine learning-based solution to select the right partner for shipping the products.
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