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Snapdeal explores deals with brands to tackle counterfeits
24 Dec '19
2 min read
Pic: Shutterstock
Snapdeal last week said it is on the verge of finalising deals with various brands and their authorised sellers to directly list their products on its platform. This is part of the company’s attempt to do away with sellers misusing its platform to list non-genuine products. It is close to finalising one such deal with the Hindustan Unilever Limited (HUL).
The direct listings of products like sports shoes, hair oil and fashion accessories that see high online demand will ensure that users have easy and high-visibility access to genuine products, reducing the scope for counterfeiters, the company said in a statement.
"Even as some residual legal cases linger in various courts, Snapdeal is engaged with HUL to simultaneously exploring sustainable solutions that will allow brands, buyers and marketplaces to leverage the online opportunity to achieve wider reach for genuine products," said the company.
"The company looks forward to developing close working relationships with an expanding pool of brands in order to keep online space secure and reliable for all users. Snapdeal has zero-tolerance for the fraudulent acts of any rogue sellers," its statement said.
Through its anti-counterfeiting programme titled ‘Brand Shield’, Snapdeal said it has removed over 12,000 sellers in the last 14 months who were identified as having listed products in violation of its policies.
It operates a ‘Brand Registry’ programme that allows sellers having their own registered brand name, trademarks, etc. get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace. More than 1,000 brands are now part of this registry, said the company.
The direct listings of products like sports shoes, hair oil and fashion accessories that see high online demand will ensure that users have easy and high-visibility access to genuine products, reducing the scope for counterfeiters, the company said in a statement.
"Even as some residual legal cases linger in various courts, Snapdeal is engaged with HUL to simultaneously exploring sustainable solutions that will allow brands, buyers and marketplaces to leverage the online opportunity to achieve wider reach for genuine products," said the company.
"The company looks forward to developing close working relationships with an expanding pool of brands in order to keep online space secure and reliable for all users. Snapdeal has zero-tolerance for the fraudulent acts of any rogue sellers," its statement said.
Through its anti-counterfeiting programme titled ‘Brand Shield’, Snapdeal said it has removed over 12,000 sellers in the last 14 months who were identified as having listed products in violation of its policies.
It operates a ‘Brand Registry’ programme that allows sellers having their own registered brand name, trademarks, etc. get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace. More than 1,000 brands are now part of this registry, said the company.
Fibre2Fashion News Desk (DS)
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