Home / Knowledge / News / E-commerce / Snapdeal explores deals with brands to tackle counterfeits

Snapdeal explores deals with brands to tackle counterfeits

Dec '19
Pic: Shutterstock
Pic: Shutterstock
Snapdeal last week said it is on the verge of finalising deals with various brands and their authorised sellers to directly list their products on its platform. This is part of the company’s attempt to do away with sellers misusing its platform to list non-genuine products. It is close to finalising one such deal with the Hindustan Unilever Limited (HUL).

The direct listings of products like sports shoes, hair oil and fashion accessories that see high online demand will ensure that users have easy and high-visibility access to genuine products, reducing the scope for counterfeiters, the company said in a statement.

"Even as some residual legal cases linger in various courts, Snapdeal is engaged with HUL to simultaneously exploring sustainable solutions that will allow brands, buyers and marketplaces to leverage the online opportunity to achieve wider reach for genuine products," said the company.

"The company looks forward to developing close working relationships with an expanding pool of brands in order to keep online space secure and reliable for all users. Snapdeal has zero-tolerance for the fraudulent acts of any rogue sellers," its statement said.

Through its anti-counterfeiting programme titled ‘Brand Shield’, Snapdeal said it has removed over 12,000 sellers in the last 14 months who were identified as having listed products in violation of its policies.

It operates a ‘Brand Registry’ programme that allows sellers having their own registered brand name, trademarks, etc. get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace. More than 1,000 brands are now part of this registry, said the company.

Fibre2Fashion News Desk (DS)

Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search