>>
Home / Knowledge / News / E-commerce / Social commerce leads to adoption of new tech: US survey

Social commerce leads to adoption of new tech: US survey

06
Sep '19
Pic: Shutterstock
Pic: Shutterstock
Social commerce ranked among the most-used emerging e-commerce behaviour by US consumers, far more than visual search, augmented or virtual reality (AR/VR) and voice commerce via smart speakers, according to an August survey conducted by Bizrate Insights. More than one-third of US consumer respondents said they had purchased products through social media.

Among the 66 per cent who had not engaged in social commerce, 27 per cent said they were at least somewhat interested in using it in the future. This was an increase from November 2018 polling, in which 29 per cent of respondents said they had made a social commerce transaction and 71 per cent said they had not.

Online retailers are incorporating a variety of emerging technology tools into their e-commerce platforms to engage customers. Social commerce has become one of the most talked-about practices, where consumers can make purchases directly through a brand's or retailer's social media page, according to a company release.

This could indicate early success for new social commerce features introduced on Instagram (‘Checkout by Instagram’), Pinterest and Snapchat (‘Shop and Cop’) during the same time period.

Bizrate Insights found that 13 per cent of US consumers now use visual search, compared with 9 per cent in November 2018. Among the technologies, visual search also generated the most interest among consumers, with 56 per cent of non-users claiming they were at least somewhat interested. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Nikolay Antonov | Dreamstime.com

Textiles | On 24th Jan 2022

People's Bank of China cuts benchmark lending rates

China’s central bank has cut the benchmark lending rate of loan prime ...

Pic: Shutterstock

E-commerce | On 24th Jan 2022

S Korea aims to be world's 5th biggest metaverse market by 2026

South Korea will cultivate 220 companies and 40,000 professionals...

Pic: Juan Moyano | Dreamstime.com

Textiles | On 24th Jan 2022

Coal export ban on 139 Indonesian firms lifted

Indonesia has allowed 139 coal mining companies to resume export...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Ilker Hacioglu,

Ilker Hacioglu

Founded by three partners of French origin in 1988, LC Waikiki started its ...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Sarah Bellos,

Sarah Bellos

Stony Creek Colors was started in 2012 to build a new future for natural...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Tonny De Beer, PFNonwovens

Tonny De Beer
PFNonwovens

PFNonwovens (PFN) was established in 2018 by the combination of two...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

H;&M Hennes ;& Mauritz (Far East) Ltd
Aramark Uniform ;& Career Apparel, LLC
Cat Tuong Real Estate Group Joint Stock Company
PVH Corporation
Huntsman (Singapore) Pte Ltd
Alison Hayes Romania
Alix Partners
Arvind Limited
Midas Clothing Limited
Decathlon
SYNERGIES HONG KONG LIMITED
IDH – The Sustainable Trade Initiative
Under Armour Global Sourcing Ltd
MAS Active / MAS Kreeda / MAS Bodyline
Rayonese Textile Inc., Division de Culp Inc.
T.T. Limited
Sportswear Company Spa
Tommy Hilfiger
C;&A Sourcing International Ltd
Etam Group Strategy Hong Kong Limited
Vardhman Textile Ltd
KIABI
Sportmaster Ltd.
Permoda(Koaj/Armi/Pronto/Bkul)
Aquarelle Clothing Limited
Gloria Jeans
Phong Phu international JSC (PPJ)
Groz-Beckert East Asia LLP
TESCO INTERNATIONAL SOURCING LIMITED
Calvin Klein
BIMBA ;& LOLA SL
Tory Burch Hong Kong Ltd
Restoque S.A.
Recron Polyester from Reliance Industries Limited
LC Waikiki
Asos
Chico’ FAS
Landmark Group
NITI Aayog
Puma
Esprit Europe Services GmbH
BIANCA
Amazon China
Boardriders Asia Sourcing Limited
Lenzing Aktiengesellschaft
Chori Company Limited
Bluestem Global Sourcing Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Reiter India Private Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
SHAHI Exports Pvt Ltd
OVS Hong Kong Sourcing Ltd.
Abit
Walmart
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Sainsbury's Argos Asia Limited
Eastman Chemical Company
Gatsby Africa
Babyshop
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Page Industries Limited (Bangalore)
Hela Clothing Pvt Ltd
John Varvatos
KAS Direct Sourcing
Benetton Group
Maceton Limited
Grasim Industries Limited
Brandix Lanka Limited
Guess Europe Sagl,
G-Star Raw C.V.
Vianney Textil Hogar S.A. De C.V.
THE BOMBAY DYEING ;& MFG.CO. LTD
Splash
Varner AS Retail
Gap International Sourcing Limited
Lululemon Athletica Inc
Rosset ;& Cia Limited
Desigual - ABASIC, S.A.
Helly Hansen Far East Ltd
Lacoste (Wanchai)
The LYCRA Company Singapore  Pte. Ltd
Seasalt Limited
Target Corporation (MN)
Lifestyle
International Textile Manufacturers Federation
The Top Form Brassiere Manufacturing Company Limited
Green Fibre
Lisa S.P.A.
Truetzschler India Private Limited
Hirdaramani International Export Private Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search