US' Etsy launches purchase protection programme for buyers & sellers

Etsy is focused on generating more value and opportunities for sellers by creating a trusted shopping experience that brings more buyers to the marketplace, all while investing in crucial areas to scale seller support. The company plans to invest at least $25 million per year into the purchase protection programme to cover refunds on behalf of sellers for qualifying orders up to $250, enabling them to keep their earnings from sales when things happen outside of their control, the company said in a press release.

In addition to the purchase protection programme, Etsy will continue to invest in product and customer service improvements to make the issue resolution process as seamless and efficient as possible for both buyers and sellers.

“Easy issue resolution is a critical part of the e-commerce shopping experience, and our new Etsy Purchase Protection programme aims to help make shopping on Etsy even more worry free. This programme will help buyers feel more confident when they shop from small businesses on Etsy, while we invest directly in our sellers to provide them an important layer of assurance,” Raina Moskowitz, Etsy's chief operating officer, said in a media statement.

“This is just one of many steps we are taking to inspire trust and confidence in the Etsy brand. Etsy’s Purchase Protection programme will complement our broad efforts to improve customer support, increase trust signals across the user experience, and maintain the integrity of our marketplace as a destination for unique and special items,” Moskowitz said.

Fibre2Fashion News Desk (GK)