Walmart to recruit UK sellers to US online marketplace

The new recruits will also have access to powerful tools and services to help them rapidly scale up across the Atlantic, including the opportunity to get their goods to US customers within two days, Walmart said in a media statement.

The move to embrace UK exporters expands on decades of Walmart’s engagement with UK retailing and comes as the British government increases efforts to promote UK goods beyond the EU with its ‘Made in the UK, Sold to the World’ campaign. US and UK trade representatives met earlier this year to deepen trade ties and boost the two nations’ thriving £200 billion relationship.

Darren Carithers, senior vice president of marketplace development for Walmart International, offered British exporters the full support of the Walmart team, as the world’s leading omni-channel retailer continues to invest heavily in the marketplace and prioritise its growth.

Among the world-class tools available to help sellers streamline cross-border operations and grow their stateside business is Walmart Fulfilment Services. It allows UK sellers to use Walmart’s US supply chain infrastructure and expertise to offer two-day delivery to most of the US. Sellers may also access marketplace platform tools that help them speed up processes, identify growth opportunities and manage promotions and feedback.

“We are confident that UK sellers will be able to leverage Britain’s reputation for design and manufacturing excellence and product quality to thrive as marketplace sellers and bring more choice to our US customers with speed and scale,” Carithers said in a statement.

“Building our business on the marketplace model, we’ve been exporting to the world since 2009. Today, we sell on around 60 e-commerce marketplaces, big and small. Walmart Marketplace stands out for us for being easy to do business on, bringing us huge exposure and steady sales growth. I’d advise sellers to take advantage of how simple it is to list on the marketplace to bring their full catalogue and to explore Walmart Fulfilment Services, which we’re using to help us meet US consumers’ high expectations for customer service and further improve our conversion rate,” Ravi Karia, managing director of Pertemba, said.

Walmart will host a UK Sellers Summit in London on June 17, 2022, with the support of Payoneer, the commerce technology company powering payments, and Linnworks, the commerce automation platform that connects commerce everywhere.

Fibre2Fashion News Desk (GK)