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Curalate acquisition to help Bazaarvoice's social content

14 Jul '20

1 min read

Pic: Bazaarvoice

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate. Headquartered in Philadelphia, with offices in New York, Seattle and London, Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and retailers, including Best Buy and Lululemon.

Curalate’s technologies turn images into digital storefronts that give consumers compelling shopping experiences online. The integration will offer brands the ability to leverage inspirational social content to drive sales on social channels, on websites, and throughout the Bazaarvoice network.

“From the outset, Curalate has believed that social media and visual content would shape how consumers shop. This vision has been validated by the 1,000+ brands we work with and the hundreds of millions of people who engage with Curalate experiences. Now, by joining Bazaarvoice, we have the opportunity to accelerate what we started while bringing an extraordinary value proposition to brands and retailers globally,” Apu Gupta, CEO and co-founder, Curalate, said in a press release.

Curalate co-founders, Apu Gupta and Nick Shiftan, will remain onboard, joining the Bazaarvoice team in leading the vision for visual commerce.

Fibre2Fashion News Desk (JL)

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