Luxembourg fashion e-comm company GFG appoints Andre Farber Dafiti CEO

Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, has announced the appointment of Andre Farber as chief executive officer of Dafiti, to lead its online platform in Latin America (LATAM) into its next decade of growth. With more than 20 years of experience, Farber will join Dafiti from Boticario Group.

 

Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, has announced the appointment of Andre Farber as chief executive officer of Dafiti, to lead its online platform in Latin America (LATAM) into its next decade of growth. With more than 20 years of experience, Farber will join Dafiti from Boticario Group.#

“Faber’s appointment is a very exciting and important next step in this new era for Dafiti. As the demand for e-commerce and more online consumer categories continues to accelerate, his extensive knowledge of the local market, deep connection to the LATAM consumer and expansive network, will be invaluable in taking Dafiti into this next chapter. I am very excited to have Farber join our team,” Christoph Barchewitz, co-CEO of Global Fashion Group, said in a press release.

 

Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, has announced the appointment of Andre Farber as chief executive officer of Dafiti, to lead its online platform in Latin America (LATAM) into its next decade of growth. With more than 20 years of experience, Farber will join Dafiti from Boticario Group.#

“It’s a privilege to be joining the market leader for online fashion and lifestyle in LATAM as it celebrates 10 years of pioneering in the industry. Dafiti’s vision and purpose to revolutionise the online fashion ecosystem, is something I connect to on both a professional and personal level. The positive impact Dafiti has across its four operational countries, 8 million active customers and a team of over 3,000, as well as cooperating with its brand partners, is impressive. I’m really looking forward to working with the team on maximising this positive impact,” Andre Farber, incoming Dafiti CEO, added.

 

Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, has announced the appointment of Andre Farber as chief executive officer of Dafiti, to lead its online platform in Latin America (LATAM) into its next decade of growth. With more than 20 years of experience, Farber will join Dafiti from Boticario Group.#

Ar Boticario Group, Farber served as the company’s vice president, responsible for retail operations, brand and product development, channel strategy and commercial relationships. Throughout his 11-year tenure at Boticario Group, Farber was involved in transforming Boticario from a mono brand, mono channel company to a multi brand, multi-channel business and ultimately, growing Boticario Group into one of the biggest cosmetic companies in Brazil. He expanded the business into new LATAM markets, and with a focus on e-commerce, was also involved in the development of Boticario’s digital channels.

 

Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, has announced the appointment of Andre Farber as chief executive officer of Dafiti, to lead its online platform in Latin America (LATAM) into its next decade of growth. With more than 20 years of experience, Farber will join Dafiti from Boticario Group.#

Prior to his role at Boticario, Farber spent over a decade at Bain & Company advising mainly consumer goods and retail clients in Brazil and other Latin American markets.