• Linkdin
Data-Driven Analysis to Identify the Existing and Upcoming Trends in Polyester Fiber Market. Request Report down-aerrow Data-Driven Analysis to Identify the Existing and Upcoming Trends in Polyester Fiber Market. Request Report down-aerrow
         Data-Driven Analysis to Identify the Existing and Upcoming Trends in Polyester Fiber Market. Request Report down-aerrow Data-Driven Analysis to Identify the Existing and Upcoming Trends in Polyester Fiber Market. Request Report down-aerrow
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

April sees early signs of online inflation slowing: Adobe

17 May '22
2 min read
Pic: Business Wire
Pic: Business Wire

In April 2022, online prices rose 2.9 per cent year over year (YoY), down from the record 3.6 per cent increase in March – a decrease of 0.5 per cent month on month (MoM). While this marks the 23rd consecutive month of inflation online year-over-year, April showed early signs of online price increases beginning to slow, as per the online inflation data by Adobe Digital Price Index (DPI).

Prices for apparel increased 12.3 per cent YoY, while decreasing 1.7 per cent MoM. Although this is the highest YoY increase of any category, it is down from recent highs (February at 16.7 per cent YoY and March at 16.3 per cent YoY).

In April, consumers spent $77.8 billion online, which represents modest growth at 4.5 per cent YoY. Online spending in the US grew double digits at 12.2 per cent YoY ($71 billion) in January and 15.5 per cent ($67 billion) in February. Consumer spending in April is also below the $83.08 billion spent in March, representing a 6.8 per cent decline MoM or $5.28 billion. With rising interest rates and persistent inflation, consumers have pulled back on spending for durable goods, Adobe said in a press release.

“As the cost of borrowing and economic uncertainty rises for consumers, we are beginning to see the early impact on both online inflation and spend,” said Patrick Brown, vice president of growth marketing and insights, Adobe. “However, durable demand for e-commerce still drove over $77 billion in spend last month, as consumers continue to embrace the ease of online shopping and more personalised customer experiences in the digital economy.”

The DPI provides the most comprehensive view into how much consumers pay for goods online. Powered by Adobe Analytics, it analyses one trillion visits to retail sites and over 100 million SKUs across 18 product categories. In April, 13 of the 18 categories tracked by the DPI saw YoY price increases, with apparel rising the most.

Fibre2Fashion News Desk (RR)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search