“This transaction reflects our strategic growth objective to diversify our distribution channels. As the digital space currently represents the fastest growing segment in our industry, we are very pleased to acquire such an authority in online intimates. Bare Necessities can significantly enhance Delta Galil’s presence in the digital world, as we continue to pursue growth online. I look forward to partnering with the senior leadership of Bare Necessities to achieve strong, profitable growth,” Delta Galil CEO Isaac Dabah said.
Established in 1998, with headquarters outside New York City, Bare Necessities today offers more than 160 brands and 6,400 styles in intimates, women’s swimwear, shapewear, sexy lingerie, sleepwear, and hosiery, among others. Renowned for its expertise in fit and its wide range in sizes, Bare Necessities’ product offering spans Wacoal, Chantelle, Spanx, Calvin Klein and Miraclesuit, with exclusive collections including Birdsong and Camio Mio. Following the deal, the site will offer Delta Galil’s own brands as well.
Fibre2Fashion News Desk (RKS)