That was followed by electronics ($254.4 million); beauty, health, personal and household care ($230.5 million); toys, hobby and do-it-yourself ($63 million); food and beverages ($101.5 million); furniture ($46.3 million) and media ($11 million).

The bulletin said around 55 per cent of e-commerce purchase orders were placed via the Internet on a desktop PC and the rest on tablets or smartphones.

“We see e-commerce as a potential sector to help boost our economic recovery in the post-pandemic era,” Cambodian ministry of commerce’s undersecretary of state and spokesman Penn Sovicheat told a news agency. “During the pandemic, e-commerce had grown rapidly and there’s no doubt that the growth will continue in coming years.”

The country has around 17.7 million Internet subscribers now, with most of them having access to smartphones, according to the Telecommunication Regulator of Cambodia. There were 13.6 million mobile payment users in the country in 2021—up by 42 per cent from 9.56 million in 2020, according to a National Bank of Cambodia report.

Fibre2Fashion News Desk (DS)