Europe's online retailer Zalando enters Lithuania, Slovakia & Slovenia

Zalando will offer products from sought-after brands such as Topshop and Lindex among others in the three countries. Customers will benefit from free deliveries and free returns for up to 30 days after purchase. They will further be able to choose between the preferred payment options in each market and experience services like pre- and post-purchase customer support in Lithuanian, Slovakian and Slovenian, the company said in a press release.

“We are very excited to welcome customers in Lithuania, Slovakia and Slovenia, bringing them the most exciting fashion choices with the best convenience proposition and experience in their markets. For us, the launch of our platform in the three countries is a major step toward being the Starting Point for Fashion in Europe and opening up the Zalando universe to even more customers,” said Lisa Miczaika, vice president Central Europe at Zalando.

The expansion to the three new markets also represents growth opportunities for brands. Existing brand partners that already operate internationally via the Zalando platform will be able to connect with new customers. Local brands in the three new countries can apply to join Zalando’s Partner Programme and start selling their products online across Europe via the platform. Zalando is supporting the local industry growth and its internationalisation while complementing the brands’ digital strategies, the release said.

Over the course of next few weeks, Zalando will launch localised social-first marketing initiatives with local influencers and partners in all three countries to engage with new customers in a relevant and meaningful way.

Fibre2Fashion News Desk (KD)