Kaspien partners with Belly Bandit as US Amazon agency for growth

As Belly Bandit's retained seller services agency, Kaspien's primary objective will be driving sales growth for Belly Bandit's existing products and providing expert strategy, infrastructure, and management to sustainably and securely grow the brand on Amazon, Kaspien said in a press release.

The partnership, which encompasses US Amazon sales and marketing, will mark the second time Belly Bandit and Kaspien have worked together. The company served as the brand's third-party retailer from April 2015 until May 2020, when Belly Bandit opted to create and sell through its own seller account. Belly Bandit reengaged Kaspien as their seller services agency to tap into the company's operational expertise and proven track record, while retaining maximum control of their representation and margins on the marketplace.

"This partnership offers representation of a new product vertical for Kaspien and logistics solutions, marketing support, and brand visibility for Belly Bandit," said Kaspien CEO Kunal Chopra. "Their product and brand story aligns with our expertise and services, and our capabilities are a natural fit for their needs. Kaspien is ready to support and enable Belly Bandit to hit their ambitious goals for this holiday season, and ongoing 2022 objectives." 

Kaspien will assist in the launch of Shop Proof via the company's agency model, providing an array of services such as appropriating inventory levels, preparing competitor audits and market analyses, creating marketing assets and strategy, and managing and executing brand and product marketing campaigns.

Fibre2Fashion News Desk (RR)