Livestreaming e-com grows at rapid pace in China: Report

02 Oct '23

1 min read

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Insights

Livestreaming sales on China's major e-commerce platforms amounted to $176.9 billion in 2023 first half, with over 110 million shows displaying more than 70 million items, a recent report said.
E-commerce livestreamers should ensure stricter quality control, improve efficiency of supply chains and offer more customised services for customers, it recommended.

Evolving at a rapid pace, China's livestreaming e-commerce industry has witnessed a continued rise in user numbers and turnovers, according to a report jointly released by several institutions, including the National Institute of Metrology and the Science and Technology Research Centre of China Customs.

Livestreaming sales on China's major e-commerce platforms amounted to 1.27 trillion yuan ($176.9 billion) in the first half this year. There were over 110 million livestreaming e-commerce shows displaying more than 70 million items during this period, the report said.

Traditionally hot-selling goods such as jewellery, sports and outdoor equipment as well as apparel and underwear remain highly sought-after items on these platforms, a state-controlled media outlet reported.

E-commerce livestreamers should ensure stricter quality control of their products, improve efficiency of supply chains and offer more customised services for customers, the report recommended.

Fibre2Fashion News Desk (DS)

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