Home / Knowledge / News / Retail / Mango opens up online selling channel to 3rd party brands

Mango opens up online selling channel to 3rd party brands

Feb '21
Pic: Mango
Pic: Mango
In order to extend its commercial offer in complementary product categories, Mango, one of the leading fashion groups in the world, has decided to open up its online selling channel to third-party brands. For Spring, the Spanish clothing company has signed a three-year agreement to sell collections of Italian brand Intimissimi on its e-commerce platforms.

The initial phase, following the development works Mango has carried out to evolve its platforms, has been the signing of an agreement with the Italian brand Intimissimi, owned by Grupo Calzedonia, to market a broad selection of garments from the collections of the lingerie brand via Mango’s online channel.

The aim of the agreement is to be able to offer Mango customers new products that cater for all their needs. “Our aim is not to become a huge multi-brand marketplace, but to extend our commercial offer alongside brands that are compatible with our positioning,” said Mango’s online and customer director, Elena Carasso, in a statement.

Initially, the agreement with Intimissimi will have a duration of 3 years and it is planned to launch this service in six countries (Spain, the Netherlands, Germany, the United Kingdom, Portugal and France), in order to extend this progressively to the other markets in which Mango sells via its online portal.

With regard to the subsequent phases to be adopted by the company, Carasso said “the technological ecosystem that has been developed over the last few months in order to market the collections of Intimissimi will allow us to integrate ourselves with other brands by accessing their products and stocks. We will continue to analyse new opportunities that offer our customers added value, while taking great care to ensure their compatibility with the Mango brand, which is one of our biggest assets.”

Mango launched its e-commerce in 2000, making it one of the first fashion retailers to do so. At the close of 2019, Mango’s online channel achieved a turnover of €564 million, representing 24 per cent of total company sales. In October 2020 the brand celebrated the 20th anniversary of the launch, setting itself the target of achieving a turnover of €1 billion in 2021.

Fibre2Fashion News Desk (RKS)

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Feb 2021

Indonesia imposes ADD on RMG products

Indonesia recently imposed anti-dumping duty (ADD) equivalent to a...

Pic: Shutterstock

Textiles | On 26th Feb 2021

ITC supports boosting Tajik textile-clothing sector's

As part of the International Trade Centre's (ITC) intensive training...


Textiles | On 26th Feb 2021

GOTS certifications grow by 34 per cent in 2020

In 2020, the number of GOTS certified facilities have reported a...

Interviews View All

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search