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Mango opens up online selling channel to 3rd party brands

22
Feb '21
Pic: Mango
Pic: Mango
In order to extend its commercial offer in complementary product categories, Mango, one of the leading fashion groups in the world, has decided to open up its online selling channel to third-party brands. For Spring, the Spanish clothing company has signed a three-year agreement to sell collections of Italian brand Intimissimi on its e-commerce platforms.

The initial phase, following the development works Mango has carried out to evolve its platforms, has been the signing of an agreement with the Italian brand Intimissimi, owned by Grupo Calzedonia, to market a broad selection of garments from the collections of the lingerie brand via Mango’s online channel.

The aim of the agreement is to be able to offer Mango customers new products that cater for all their needs. “Our aim is not to become a huge multi-brand marketplace, but to extend our commercial offer alongside brands that are compatible with our positioning,” said Mango’s online and customer director, Elena Carasso, in a statement.

Initially, the agreement with Intimissimi will have a duration of 3 years and it is planned to launch this service in six countries (Spain, the Netherlands, Germany, the United Kingdom, Portugal and France), in order to extend this progressively to the other markets in which Mango sells via its online portal.

With regard to the subsequent phases to be adopted by the company, Carasso said “the technological ecosystem that has been developed over the last few months in order to market the collections of Intimissimi will allow us to integrate ourselves with other brands by accessing their products and stocks. We will continue to analyse new opportunities that offer our customers added value, while taking great care to ensure their compatibility with the Mango brand, which is one of our biggest assets.”

Mango launched its e-commerce in 2000, making it one of the first fashion retailers to do so. At the close of 2019, Mango’s online channel achieved a turnover of €564 million, representing 24 per cent of total company sales. In October 2020 the brand celebrated the 20th anniversary of the launch, setting itself the target of achieving a turnover of €1 billion in 2021.

Fibre2Fashion News Desk (RKS)


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