US' Bringg acquires Zenkraft for diverse delivery offerings

Both companies have experienced rapid growth alongside the recent e-commerce boom, and this merger will bring out the best in their complementary solutions. Retailers will ultimately be able to deliver a differentiated last mile delivery experience that meets their customer demand and drives brand differentiation, the two companies said in a joint press release.

"This acquisition is a reflection of our vision to connect retailers and consumers through delivery solutions that are accessible, usable and valuable regardless of existing tech stacks or resources," said Guy Bloch, CEO of Bringg. "Zenkraft will allow us to vastly expand the footprint of that mission.  It also provides us with a broad, quick and seamless gateway into the Salesforce ecosystem which further enables us to scale our portfolio to all retail players with maximum impact and minimum disruption."

The acquisition aims to accelerate Bringg's penetration in the Salesforce ecosystem by extending Zenkraft's parcel, return and post purchase use cases with an on-demand delivery network of hundreds of providers. The Zenkraft solution will accelerate Bringg's go to market strategy thanks to pre-existing integrations into the salesforce e-commerce cloud and order management system. In turn, Bringg will unlock seamless on-demand delivery options for Zenkraft customers, a growing necessity amid a global shift in delivery expectations.

"Adding a variety of delivery services to our product offering is a huge milestone," said James Lumb, CEO of Zenkraft. "We're proud of the solution we've built and being acquired by Bringg gives us the opportunity to scale our operations to meet the needs of a growing e-commerce space.  We are thrilled to see what this next chapter holds."

The process will see no changes in existing personnel at either company, and reporting lines will stay the same in the immediate time post merger. This acquisition marks the start of Bringg's larger merger and acquisition engine and is the first in a slew of strategic growth contingencies.

Fibre2Fashion News Desk (RR)