Environmentally friendly clothing has gained runway accolades; media attention and celeb fans serving to all but cement its high-style status.
Organic cotton was used and has been the origin of T-shirts and bags and now Bamboo has also joined the classy ranks. . Presently, Loomstate, a stylish, New York-based company headed up by designer Rogan Gregory, is using it into jeans and crisp tailored shirts.
Panda Snack is one of several companies turning the wild and woody plant into dresses for men and women.
As fibers go, bamboo has much to recommend as it's naturally antibacterial and grows fast giving manufacturers no shortage of raw material to work with.
Its smooth and silky like the softest cotton.
Thrift stores have long been an option for those concerned about textile waste.
Even repurposed designs, vintage clothes cut up and crafted into new styles, have become a big business.
Many eco-conscious shoppers want to buy from the company that makes organic cotton T-shirts but also pays its workers $15 an hour, subsidizes health care and practices fair-trade.
Kermit the Frog, American Apparel's offers higher-than-average hourly wages and its "Sustainable Edition" line, crafted from 100 percent organic cotton, have earned the company praise.
Its Los Angeles headquarters is considered by many to be a model of a socially responsible business in action, from the solar energy panels on the roof to the employee bicycle rental program.
If the green movement is to notably alter apparel industry practices, if organic cotton and bamboo are to all but replace conventional cotton and polyester, then bigger companies will need to play a leading role.
It might be a trend for a few years but will have no alternative in the future.