Apparel retailer Uniqlo plans to open three stores in New Jersey
16 Jun '05
3 min read
"They want our stores to be your neighbor, where you go regularly for your everyday fashion basics," said Nobuo Domae, executive vice president and head of U.S. operations for UNIQLO. "We plan to revolutionize the casual wear market in the U.S., just as we did in Japan."
Once the three pilot stores are stable and profitable, UNIQLO plans to rapidly expand throughout the United States. By 2010, UNIQLO hopes to achieve $1 billion in U.S. sales and will grow accordingly to reach this goal.
UNIQLO opened its first shop in Hiroshima in 1984. Since then, the apparel retailer has become an integral component of Japanese culture, appealing to male and female consumers of all ages -- from infants to grandparents. There are now more than 680 stores across Japan, China and the United Kingdom.
With near universal brand recognition, UNIQLO has become, both literally and figuratively, part of the fabric of modern Japanese culture. The clothes act as components, allowing consumers to personalize their style rather than be characterized by a brand. As a result, the products can be paired with everyday pieces as easily as couture in order to enhance the wearer's individual style.
The U.S. UNIQLO shopping experience will be the same as the Japanese experience, putting the customer first, offering friendly, knowledgeable, available salespeople, alterations while you wait, and a clean, direct and easy to follow sales floor.
UNIQLO's mise salespeople, alterations while you wait, and a clean, direct and easy to follow sales floor.
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