Native handbags, purses & shoes adore women in Arab

13 Apr '06

2 min read

Natural of Sao Paulo, in southeast Brazil, Serpui Marie became a trader of luxury accessories for the Brazilian upper class, and within a span of six years started winning women of Saudi Arabia, Kuwait, and Arab Emirates by supplying her signed purses & handbags aplenty.

Since last 14 years, these ornamented handbags with shine and drawings are being exported to United States, France, Japan, China etc., although she entered the fashion market about 20 years back. She even launches exhibitions as autumn-winter and the spring-summer collection in various showrooms.

In partership with the Brazilian Export and Investment Promotion Agency (Apex) & the Brazilian Association of Stylists (Abest), to which she belongs, participates in promotional projects for Brazilian products abroad.

Shoes
Serpui also makes shoes and fashion accessories like costume jewelry and scarves which although are infrequently exported. The handbags being the main product not less than 2,000 pieces are manufactured at Sao Paulo per year of which 85% are sold in the international market.

Her store in Brazil, at the shopping Iguatemi is one of the most luxurious, which also distributes its products in about 30 multi-brand boutiques.

She believes the success of the products outside Brazil was due to the exclusive characteristics of its accessories which have an ample scope of varied colours and the raw materials vary from leather to straw.

Serpui a doctorate in Biochemistry, at the University of São Paulo (USP), discovered the taste for fashion and changed the direction of her career. A descendant of Armenians, she is a self-taught in this occupation.

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