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News Flash
Three-time Grammy winner Fergie to design Kipling handbag collection
26 Mar '07
2 min read
Kipling North America announced plans for Grammy award-winning artist Fergie to design two new handbag collections beginning in fall 2007 and continuing through the summer of 2008. Each collection will feature new designs and silhouettes.
“Fergie has become a fashion icon in her own right and inspires women across the world - whether she's singing on tour or walking the red carpet,” said Denise Seegal, President and CEO of VF Sportswear Inc. “We're proud to have the opportunity to partner with such an influential and stylish woman for the Kipling brand's first celebrity-designed collection.”
The collection will be the first foray into the handbag category for the fashion-savvy pop singer.
“As with every project that I'm involved with, I plan to put all of my heart and creativity into this one, and I'm thrilled to work with such an amazing brand,” said Fergie. “I look forward to putting my personal touch on each and every design in my signature Kipling collections.”
The new line will be supported with advertising featuring the “Fergalicious” singer, in-store signing events, media relations and personal appearances surrounding the launch of each collection. The collection will be available in stores beginning September 1st at select retailers nationwide.
Founded in 1987 with its name inspired by the author of The Jungle Book, Kipling has evolved beyond its original roots of providing high quality backpacks suited for the adventures of everyday life into a distinctive, worldwide brand offering a range of carryalls for a variety of lifestyles.
Its bags are effortlessly stylish, colorful and fun as well as practical and durable enough for even the most active individual. Headquartered in New York City with products developed and designed in Antwerp, Belgium, Kipling North America is a division of VF Sportswear Inc.
“Fergie has become a fashion icon in her own right and inspires women across the world - whether she's singing on tour or walking the red carpet,” said Denise Seegal, President and CEO of VF Sportswear Inc. “We're proud to have the opportunity to partner with such an influential and stylish woman for the Kipling brand's first celebrity-designed collection.”
The collection will be the first foray into the handbag category for the fashion-savvy pop singer.
“As with every project that I'm involved with, I plan to put all of my heart and creativity into this one, and I'm thrilled to work with such an amazing brand,” said Fergie. “I look forward to putting my personal touch on each and every design in my signature Kipling collections.”
The new line will be supported with advertising featuring the “Fergalicious” singer, in-store signing events, media relations and personal appearances surrounding the launch of each collection. The collection will be available in stores beginning September 1st at select retailers nationwide.
Founded in 1987 with its name inspired by the author of The Jungle Book, Kipling has evolved beyond its original roots of providing high quality backpacks suited for the adventures of everyday life into a distinctive, worldwide brand offering a range of carryalls for a variety of lifestyles.
Its bags are effortlessly stylish, colorful and fun as well as practical and durable enough for even the most active individual. Headquartered in New York City with products developed and designed in Antwerp, Belgium, Kipling North America is a division of VF Sportswear Inc.
Kipling North America
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