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Wolverine enters agreement with Paramount Apparel to develop & market new branded headwear for men

20
May '05
fashion accessory retailer wolverine boots and gear announced an agreement has been reached with paramount apparel international, inc. to develop and market wolverine(r) brand headwear for men.

wolverine brand headwear is designed to incorporate the wolverine heritage of work and rugged outdoor to provide the most comfortable headwear that functions whether hard at work or hard at play. retail prices will reflect the wolverine philosophy of bringing high quality, durable comfort and style to consumers at reasonable price levels.

kevin smith, vice president of wolverine(r) brand licensing at wolverine world wide, inc., announced the agreement. smith noted that the search for a strong licensing partner had been intensive and that paramount apparel international displayed an impressive level of expertise and experience with its history of more than 70 years in the headwear industry. said smith, "paramount is an energetic, talented and dedicated company. these are the qualities we need to build a long-term business in headwear."

wolverine headwear will be available at select retailers nation-wide beginning fall 2005. paramount's headquarters are located in bourbon, mo. for more information, contact kevin smith, wolverine world wide, inc., (616)866-7327.

wolverine(r) boots and gear, an extension of the wolverine(r) boots and shoes brand, is part of the wolverine footwear group, a division of wolverine world wide inc. wolverine boots and shoes manufnufactures and markets a wide range of footwear solutions with patented technology systems for guaranteed comfort and performance. wolverine boots and gear offers licensed products, including workwear, rugged casual apparel, gloves, eyewear, sun eyewear and headwear that extend the brand's heritage with durability and all day comfort performance.

Wolverine Boots and Gear


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