The partnership aims to build one-of-a-kind virtual reality experiences in virtual storefronts that communicate the brand narrative through interactive, immersive virtual experiences. The goal is to provide fashion and art retailers with a frictionless, guided process for establishing a retail store in the metaverse. The collaboration will leverage Metaverse Group’s diverse portfolio of virtual real estate across several metaverses. Emperia will offer its virtual reality technology, to develop virtual stores that communicate a brand narrative and provide an immersive experience, extending retailers’ physical presence and brand-value into the metaverse, Tokens said in a media statement.

Emperia has built virtual reality stores for various luxury brands both in and out of the fashion industry. This partnership comes at the heels of Emperia launching a new SaaS solution, that provides fashion brands and retailers full creative control over product placement and space decor, in their virtual stores.

“The analysis from Metaverse Fashion Week, showed our tenant's store hosting users for an average of 27 minutes truly connecting store guests to the brand. Partnering with Emperia and offering new virtual reality immersive experiences will allow brands to connect with current and new customers on a new level. This partnership is a step in the right direction to advance our service offerings in the metaverse and continue to be a one-stop-shop for all things metaverse,” Lorne Sugarman, CEO of Metaverse Group, said in a statement.

“Emperia is a strong believer that the metaverse will transform the retail industry as we know it by providing an interactive and engaging experience for consumers, creating a stronger relationship between the brand and their customers. We view the new partnership with metaverse as an exciting opportunity for both companies to extend the limits of the metaverse, given the impressive size of their virtual real-estate portfolio, one that offers retailers choices and the ability to diversify their virtual presence. Moreover, the substantial data we’ve acquired through our virtual stores brings a development expertise which will benefit this partnership and advance retailers in their new journey to the metaverse,” Olga Dogadkina, co-founder and chief executive officer at Emperia, said.

Fibre2Fashion News Desk (GK)