The Stateless Fashion Incubator pinpoints some of the key reasons retail brands fail, and offers mission-driven apparel start-ups and diverse, underrepresented entrepreneurs the infrastructure and resources they need to get up and running. Stateless will support two new apparel brands per incubator cohort through a one-year, structured programme with a wide range of services needed to bring their apparel to market. The programme includes brand and product design/development, production management, access to a global network of manufacturers, marketing, PR, business mentorship, and capital strategy, the company said in a press release.

Included in the incubator programme is a first-look deal with Neiman Marcus Group, where selected brands will have access to Neiman Marcus' merchant team to review their line. Other partners include Pursuit (SBA loan), Investable (capital strategy), Smile.io (customer reward programme), Squareshot (product photography), Forte (photo/video production), Bella + Canvas (product support), Vox (distribution), Fifty-Six (e-commerce and digital marketing), and Small Girls PR (public relations).

“At Stateless, we aim to democratise the fashion landscape by supporting brands that make a positive impact. Launching an incubator programme is a natural next step, and builds upon our mission to lower the barrier to entry for apparel start-up founders by providing access to the resources, network, and niche expertise required to successfully launch a brand,” Stateless CEO, Stefanie Tacata, said in a statement.

Fibre2Fashion News Desk (GK)